2nd Edition Case Studies

Business 2000 – 2nd Edition (1998 – 1999)

Aer Rianta — Managing Change
AIB — Changing for the Customer
Amway — Amway & Waterford Crystal- A special relationship
An Garda Siochana — A changing role for the Guardians of the Peace
Analog Devices — Product quality alone is not enough
Cadbury Ireland Ltd — Developing a brand identity for the long term
Campbell Bewley Group Ltd — Entrepreneurial vision and a famous brand
Coca-Cola Ireland — The Coca-Cola bottle- The shape of the Century
Eagle Star Ireland Ltd — Selling Protection and Peace of Mind
Eircell — A continuing success
Enterprise Ireland — Challenges and Opportunities for Irish Companies
Enterprise Ireland — Helping Irish Companies Grow
Environmental Protection Agency (EPA) — Integrated Pollution Control (IPC) Licensing
ESB — Planning for growth
Financial Services Industry Association(FSIA) — The Business of Finance
Guinness Ireland Group — The evolution of one of the world's greatest brands
HB Ice Cream — A new global image and brand indentity puts heart into HB
Henry Ford & Sons Ltd — Manufacturing cars with designs on the future
Hibernian Group plc — Ensuring a Quality Product
Iarnrod Eireann — Hitting the Target
Irish Permanent plc — Conversion from building society to plc financial services company
Irish Sugar plc — A new approach
Marks & Spencer Ltd — Retailing for the 21st Century
McDonald's Restaurants of Ireland ltd — The McDonald's Franchise Agreement
Monsanto Ltd — A Global Company
National Treasury Management Agency — The National Debt and the Economy
Office of the Director of Consumer Affairs — Watchdogs must continue to watch
Pepsi Co International — Facing the Challenge
Primark- Penneys Stores — Expansion through Acquisition
Radio Telefis Eireann (RTE) — C'mon Everybody
Ryan Hotels plc — The Gresham
Smith & Nephew Ltd — Simple A relaunch, a concept and a product
Smithkline Beecham Consumer Healthcare — Bringing the sunshine back
Telecom Eireann — Teleworking
Tesco Ireland — An entry strategy for the Irish market
The Sheridan Group and Ogden Entertainment (IMAX) — That's Entertainment
Udaras na Gaeltachta — Supporting Business in the Gaeltacht
Voluntary Health Insurance Board (VHI) — Changing to meet Competition