13th Edition Case Studies

• AIB — Starting a Business
• Bus Éireann — Effective EMarketing
• CRH — Managing Business in an Economic Downturn
• Dublin Airport Authority — Market Research to Improve the Customer Experience
• Financial Services Ombudsman — Financial Complaints Resolution
• IP Trust / INFACT — Online Piracy
• The Labour Relations Commission — Industrial Relations Ireland
• National Lottery — Winning Streak Product Development
• The Pensions Board — Understanding Pensions
• Thomas Crosbie Holdings Limited — Great Advertising is Only as Effective as the Audience it Reaches

 
Sunday Business Post Articles  (2009 / 2010)

• January 31st 2010 — Cyber pirates must be tackled
• February 7th 2010 — Keeping the show on the road
• February 14th 2010 — Recession sees significant rise in complaints to Ombudsman
• February 28th 2010 — How CRH is weathering the storm
• March 7th 2010 — Lottery goes digital and sees growth
• March 14th 2010 — Smoothing out industrial unrest
• March 21st 2010 — Visits highlight Irish deals in US
• April 18th 2010 — EXAM SPECIAL - Students’ guide to the financial crisis
• April 25th 2010 — DAA retailing not plain sailing
• May 2nd 2010 — Pick up a pension as well as your pay cheque